Apple gets on offensive and Google goes 3D

Why need a Mac? Apple gets on the offensive against PC's. Just when people were wondering about windows on macs and MS domination in the years to come, this is a nice PR offensive. It has most of things we know. One big reason is missing though, for not getting a Mac.. Frikkin cost. I get a Dell XPS M140, neat and slick for under a grand. Will apple start an price war as well?
And after dominating search and speading their wings to email, chat and the sundries, google is getting to the design game with Google Sketch. Pretty neat. Fly to 100 Stone Mill Run Apt 69, Athens, GA 30605 to see my sketchup.